Chocolates & Confectionary
Chocolates are Al Rowad’s main specialty and strength. Our brands cover: Chocolates, Dragées, Biscuits, Candies, Lollipops, Lelly, Spread chocolates, Sugar Free and others. Our assortments of items and assortments of packing serves all types of market like retials, roastries, whole sales and other.

Confectionery Raw Materials
We supply factories, bakeries and catering services with chocolates and confectionery material for industrial usage: Raw Chocolates Blocks, Raw Chocolate Chips, Spread Chocolate Drums, Fruit Jams, Industrial Wafer Sheets and Biscuits. We also provide different kinds of high quality filling: Hazelnut, White Cream and others. Enhance the presentation of your final product with our high quality multi-color Sprinkles and Topings.

Stand-up steamers (Non-Food)
Stand-up steamers are heavy duty steamers used in clothing and fashion shops to quickly iron cloths and fabrics on the stand or on the display. They are useful for all businesses dealing with fabrics and want to display it elegantly and crease freewith high efficiency and low running cost.Today, even houses found this device a necessity because of its speed and great results. Al Rowad provides high quality and unique steamers from UK (PropressSteamers). We provide one year warranty, repair services and spare parts for all Propress machines.
Check out www.propress.co.uk

Other Items
Al Rowad is always in the market listening and responding to its changes. When our clients request us to provide a type of item that they need, we usually respond positively to our clients’ needs and try to provide it at a competitive price. We have been rewarded highly from this approach

Each market has a special team dedicate to it. Within each team are groups divided to concentrate on certain brands. Most of our growth comes from new ideas that our teams explore and discover from their interaction with the customers, as well as seeking new customers and markets for our existing brands.

Al Rowad’s Structure
Al Rowad Trading is established upon a strong base of principles of integrity and hard work. Al Rowad own and operates a strong backbone support system enabling us to cut the middle man, lower operating cost and grow. This system represented in a professional team for Sales: sales managers, brands managers, salesmen, merchandisers Our own logistic team: a big fleet of cooled vans, canters and trucks, and several warehouse operated with high standards and using latest technology. Dedicated administration team including Accounting and Purchasing that uses the latest standard procedures and software and managed by high experience managers in the field.
Regionally, Al Rowad operates in United Arab Emirates, in Saudi Arabia and Oman; with a total man power of +200.

Al Rowad as a Partner
Our long relationship with our suppliers is a clear clue for the value business we are doing. We treat our supplier’s brands as our brands and we put all the possible effort and investment to create the brand in the market.

Al Rowad gives the best chance for each brand. When we deal with a new brand or item we assign one of the senior sales managers with the task of creating the market for the product. The manager, who already has an experience with similar successful items, proceeds with the mission vigorously and professionally. After the item got the required momentum and its sales starts to pick up the senior sales manager hand out the brand to the sales manager to follow up with item and distribute the tasks to the different brand managers in different market sections.

Periodically checkups are done for the sales of each brand/item, and plans are put to increase its growth.

If you are looking for a partner in the region, Al Rowad can give a huge start off for new brands. This is partly of its experience and approach, but also partly that it has strong established brands that can left up new brands and give it a good head start through logistic, financial and relation support.

Integrity is one of our core values, we believe it’s the only way to have a fruitful and long relationship with the manufacturers, suppliers and customers.
Don’t take our word for it, you can ask any of our high esteem suppliers and manufacturers.

Established by hardworking, built step by step while learning from the process, taking each step seriously, and learning by mistakes, trials and errors, the company has flourished during difficult times and grew continuously to the date.

We at Al Rowad understand the nature and difficulties of the market. We are always in the field and in the move and we live the challenges. We realize that without continuous pushing, support and follow up, results required won’t be delivered.

Also, and more importantly, we understand the value of principle. We lead our life with ethical approaches and try to stick to the high values in all operation. We deeply believe, and consider it as a true fact, that trading with value is the only way for long term growth and existence.

Al Rowad depends on flexibility. With the market changing with fast pace, being rigid is a way to perish. We listen to the market to predict the new coming waves. We look for new approaches, usages of advance technology and studying the latest market trends. We award our employees for any innovation that helps us to adjust and work more efficiently.

This is a summary for a long, successful and in going story called Al Rowad. We at Al Rowad are proud in our achievements, employees, suppliers and customers. And with Allah helps, we are proceeding to yet a brighter future with confidence.